Color Kids rejoice! As part of the 40th anniversary of the beloved 80s icon, Rainbow Brite will once again be hitting store shelves!

According to the website / industry magazine Toy Book, the new dolls will be available from The Loyal Subjects, a company known for its high-quality, yet affordable toys and collectibles, and will be sold initially through Amazon with a wider retail launch planned to begin in late fall!

The initial launch will include characters like LaLa Orange, Patty O’Green, as well as Tickled Pink, and Stormy, and of course Rainbow Brite herself!

Rainbow Brite: Replicated fan art (by yours truly)

Again, according to the exclusive release through Toy Book, the initial launch will include the following product:

5.5-inch Rainbow Brite Articulated Fashion Doll Assortment: Kids can collect five different characters including Rainbow Brite, LaLa Orange, Patty O’Green, Tickled Pink, and Stormy.  Each doll will include multiple blind-packed accessories and a collectible Rainbow Brite coloring book. MSRP: $19.99

18-inch Rainbow Brite Plush Doll: The new Rainbow Brite plush doll is a callback to the classic Rainbow Brite doll that parents cherished, and children adored. This plush doll features a retro-styled soft body, yarn hair, and iconic fashion. Also included is a collectible/wearable charm bracelet, as well as a coloring book featuring iconic Rainbow Brite artwork, and illustrations. MSRP: $29.99

18-inch Talking Deluxe Rainbow Brite Doll: This fresh take on the classic Rainbow Brite Doll features iconic yarn hair, a soft body, and fashion. This doll features character sayings and LED light-up stars on the doll’s belt triggered by an RFID wearable charm bracelet. MSRP: $39.99

12-inch Rainbow Brite Doll Assortment: These dolls feature the quintessential yarn hair, soft body, and fashion that fans know and love. Available in multiple characters including Rainbow Brite, Tickled Pink, Lala Orange, and Stormy, these dolls are a way to share the joy, positivity, and love that the brand is known for with a new generation. Each doll comes with a surprise charm that kids can add to their Rainbow Brite bracelet collection. MSRP: $19.99

3-inch Rainbow Brite Collectible Figures: This range of characters from the world of Rainbow Brite includes limited edition figures such as the metallic Rainbow Brite and the glow-in-the-dark Twink. MSRP: $4.99

As a life-long Rainbow Brite fan there will be more from this colorful cutie soon so…

Stay Tuned!