Japanese idol group Snow Man are no strangers to being the first.
It began with the fact that they, along with SixTONES, became the first groups in the history of Johnny & Associates to have a simultaneous debut. Then their first single, D.D., went on to become the best-selling debut release in Asian history.
Now, they are brand ambassadors for the first genderless collection from Tiffany & Co.
In Tiffany’s 185-year history, Snow Man is their first group ambassadors.
The guys will wear the collection on the cover of the December issues of GQ Japan (which will be on stands 1 November).
In a quote from the GQ Japan website: Fukasawa is revealed as the first member of the group to have fallen in love with Tiffany’s. “I’ve been wearing it since I was in high school. The elegant design and colors are the most appealing, and I’m a collector who owns not only jewelry but also a suitcase that was a collaboration between Tiffany & Co. and Globe-Trotter,” he says. “That’s why when I received the offer to become an ambassador, I was already fist pumping. It’s like a dream come true.”
The collection is truly stunning, and for the company to make a line that is done explicitly with genderless intent is an excellent example of why Tiffany & Co. has been one of the most recognized names in the world since 1837.
Announced just over a week after their partnership with with PUMA for their limited “Because I want to shorten the distance with you” campaign, Snow Man is stepping out of 2022 with style (and comfort). I can’t wait to see what 2023 has in store for these guys.
The photographs used in this article are directly from GQ Japan. Photography by TETSUYA NIIKURA @ SIGNO. Style BY KATSUHIRO YOKOTA. Hair and make-up by TAKAI. To see this, and other collections from Tiffany & Co Visit their official website.