The Loyal Subjects have officially dropped their 2025 Limited Edition & SDCC exclusives, and yes, Rainbow Brite is front and center in a way that’s pure magic. Whether you’re a lifelong fan (hi, welcome to the club) or just discovering the technicolor wonder that is Rainbow Land, this collection feels like a love letter wrapped in sparkles and sewn with yarn hair.
Let’s break it down, color by color:
💚Patty O’Green 5.5″ Fashion Doll – $35💚
Like previous releases Patty comes with 29 points of articulation, making her as posable as she is adorable. She’s decked out in her signature green and features braided pigtails that scream vintage with a modern twist. Each doll includes a blind box accessory, because who doesn’t love a little mystery? Honestly, she’s been long overdue, and it’s so good to finally see her step into the spotlight.

💜 Indigo 12″ Plush – $40 💜
Indigo has always been the drama queen of the Color Kids, and her plush delivers. With embroidered details, bold lashes, and fabric that’s so soft it should come with a warning label, this 12″ plush feels like something straight out of a premium boutique. She’s got that “collector’s item that you still secretly cuddle” energy.

🌈 Rainbow Brite 12″ Dress-Up Edition Plush – $40 🌈
The throwback energy of this doll that makes me want to pop in a VHS tape and pour yourself a bowl of Rainbow Brite cereal (someone please bring that back). TLS nailed the retro-modern balance here, and I wouldn’t be surprised if this becomes the plush of the season.

🐾 Puppy Brite & Kitty Brite 10″ Plush – $40 each 🐾
These two are soft, squishy, and full of embroidered cuteness. Puppy Brite is loyal and brave, and Kitty Brite is sass with class. They’re perfect companions whether you’re five or forty-five. And when they sit beside Rainbow on a shelf? Chef’s kiss.

🪩 CheeBee Metallic 8-Pack – $85 🪩
Mini figures aren’t usually my thing, but this set? This set gets me. You get eight Color Kids (including Moonglow, let’s go!) in 2.5″ metallic form, packaged in a window box that’s practically made for Instagram. It’s bright, collectible, and oddly soothing to line them up in color order.Also… FINALLY I will have the full set to go with my 2004 musical color castle!

✨ Final Thoughts: A True Glow-Up
Everything about this Rainbow Brite wave feels lovingly curated. TLS clearly respects the legacy—these aren’t rushed cash-grabs. The quality is there. The attention to detail is there. The joy is there.
From the plushes that beg to be hugged to the poseable dolls made for display (and play), there’s something in this collection for every type of fan:
| If you love… | Grab this: |
|---|---|
| Posable nostalgia | Patty O’Green fashion doll |
| Cuddly companions | Indigo or Dress-Up Edition plush |
| Iconic pets | Puppy or Kitty Brite plush |
| Collectible Figures | CheeBee Metallic 8-pack |
As someone who grew up believing in the power of color, kindness, and a little sparkle, seeing Rainbow Brite back in such a meaningful way is just incredible.
And trust me, these are going to go fast. So dust off your Star Sprinkles and head over to The Loyal Subjects’ site. Your inner child will thank you.
There will be more Rainbow Brite soon so…
Stay Tuned!