As the curtains close on 2024, Snow Man unveiled their final music video of the year, ｢SBY｣ -a heartfelt and emotional ballad that sets the stage for their highly anticipated “Greatest Hits” release, THE BEST 2020–2025.

Snow Man is one of the few groups whose ballad music videos I genuinely enjoy. I think it has something to do with their synergy and the way these music videos are produced. ｢SBY｣ is a kaleidoscope of colors and symphony of movement – that is tender, sweet and incredibly charming.

The costumes are incredible, the choreography (as always) impeccable, and the use of reflective surfaces just fits so perfectly with the theme of the song – which is a love letter to fans, and a promise that they will always stand by you.

Dropping on 22 January 2025, in addition to some of the group’s greatest songs, THE BEST 2020-2020 will also feature bonus tracks and behind-the-scenes video content across three separate editions is available wherever Japanese music and movies are sold, including CD JAPAN!

There will be more Snow Man soon so…

Stay Tuned!